Press Releases Are Still Necessary. Don't ignore them!

Press Releases Are Still Necessary. Don't ignore them!


By : Dalia E Paratore Harrison

A company not using Social Media as part of its PR and marketing platform is behind the curb.  That said, does that mean that the days of press releases are over? Social Media channels offer a way to interact with your customers in real-time and create the brand image that you desire without the constraints of journalists and the media.  However, this very flexibility takes away some credibility; and that is why press releases remain a necessary PR tactic.  Companies of all sizes benefit from the press release because of the following reasons:

  • You control your brand and your image.  The message and content are crafted by you.
  • Garners attention-journalist and media have more reach than you do
  • Improves your SEO
  • Builds relationships with media

Having your release either ‘printed’ (online or on paper) in full, or excerpts combined as a part of a news article greatly enhances the image of your company.  Having a respected third party ‘talk’ about your company elevates your brand to your audience.  And journalists have a greater reach than you will garner by only using your social media platform.

There are definite best practices when crafting your press release and there are defined instances when using one is a must.  To learn more please visit us at https://paratoreenterprises.com/#contact We’re happy to provide you with trusted best practices, culturally and contextually relevant ways to write and disseminate content, how to pitch your releases, what markets to focus on and what languages should be used (and when).

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